Guides
Plain-English guides to AI search
How ChatGPT, Claude, Perplexity and Google's AI choose which small businesses to recommend, and the simple, honest fixes that help them pick you.
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AI search, explained
- AI search basics
What is AEO (answer engine optimization)?
AEO helps ChatGPT, Claude, Perplexity and Google's AI Overviews find and trust your business. What it is, how it differs from SEO and where to start.
5 min readRead - AI search basics
How do ChatGPT, Perplexity and Google AI Overviews choose which businesses to cite?
How ChatGPT, Perplexity, Claude and Google's AI Overviews find and cite businesses, what makes a page easy to quote, and what you can do this week.
4 min readRead - Technical setup
robots.txt rules for AI crawlers: what to allow and what to block
robots.txt rules for AI bots: which to allow so you stay in ChatGPT, Claude and Perplexity answers, and how to opt out of AI training if you want.
4 min readRead - Technical setup
Schema markup for local businesses: a plain-English guide
Schema markup is code that tells Google and AI tools your name, address, hours and prices. What to include, a copy-ready example and how to test it.
4 min readRead - AI search basics
What is llms.txt, and does your business need one?
llms.txt is a short text file that sums up your website for AI tools. What goes in it, who reads it, how it differs from robots.txt and how to add one.
3 min readRead
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